What is Visitor Tracking?
In a perfect world, visitors would land on your website and instantly convert into customers. The reality is that this often takes several touch points before this happens and it’s essential that you have a complete view of your visitor’s engagement to understand what is or isn’t working. Visitor Tracking is one way to accomplish this.
Visitor Tracking is a set of tools that uses the unique internet protocol (IP) address assigned to each device that connects to the internet to identify a web visitor and return information about them. This can include their location, company name, or even their individual name and contact information. Visitor recognition tools typically utilize cookies or reverse domain name systems to return this information in the form of a spreadsheet or directly into your CRM software.
Website Analytics Tools vs. Visitor Tracking Tools: Key Differences
Another type of visitor tracking is session recording which records the actions of your website visitors on a page in the form of heat maps, click maps, and scroll maps. This data is used to visualize visitor behavior and help identify opportunities for improvement such as slow-loading pages, unclear navigation, or other factors that might negatively impact user experience.
Both types of visitor tracking can be combined with data from analytics tools for a holistic view of website performance and to enable business-critical insights. The key is to make sure that your visitors are aware of how their data will be used and that the process complies with privacy regulations.