Creating a Dentist Commercial That Gets Results
When you want to dentist commercialize your dental practice, it’s important to remember that the ADA Principles of Ethics and Code of Professional Conduct govern how you can advertise your services. There are also state and federal regulations that may apply, depending on where you live and work.
In addition to complying with ADA regulations, you should always keep in mind that prospective patients are looking for honest information about your dental practices and services. Avoid any representations that are likely to be false or misleading, such as those that suggest that your dentistry is superior to others unless you have reasonable substantiation for the claim.
Dental advertising campaigns can range from using humor to showing off before-and-after treatment results. Adding a touch of creativity to your advertising is sure to make your business stand out from the competition and generate more patient leads.
Top Strategies for Effective Dentist Commercials
If you’re a dentist who is serious about growing your business, you’ll need to invest in high-quality visuals and sound. A professional video production company can ensure that your video is crisp and appealing to your audience, while a quality microphone will provide an audio experience that is clear, concise and engaging. Make sure to ask your clients for feedback after they watch the ad, so you can quickly and easily get their approval for the final piece. Using a client feedback tool like Filestage makes it easy for you to streamline the process. This way, you can focus on bringing in new patients and increasing your bottom line.
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